Search Engine Marketing
Search Engine Marketing (SEM) on Google and Bing is often the most effective way to acquire potential customers online
Search Engine Marketing Is Effective Because It Responds to an Already Existing Need
The power of SEM is based on the fact that it meets an already existing need in search engines. For example, if a user searches on Google.fi or Bing.fi with the term “fast CRM system for a company”, it is advisable for the IT company that offers CRM systems to appear in the advertising places of the search results, because it is probably a very potential customer who is looking for a solution to their problem.
Google Ads is by far the most used search term advertising system, but Microsoft Ads (Bing) is steadily increasing its market share. Bing advertising is more affordable in terms of click price and often brings better results than Google advertising, even though the volume is only a fraction of Google’s volume.
The best advertising positions on the search results pages of Google and Bing are considered to be the first three positions, which are located at the top of the search results before the free search results.
Seems easy? In reality, the ads that appear on the search page of Google and Bing are only the tip of the iceberg, a small but visible part of complex advertising management systems. In order to achieve results with keyword advertising, you need to know what to do and how to do it.
How Do We Do Search Engine Marketing at Kiva?
Kiva’s SEM-strategy is always derived from the customer’s business goals, the end customer’s needs and is part of comprehensive customer path digital advertising.
We use data, technology, automation and machine learning to improve the effectiveness of Search Engine Marketing. We dig data deeper than the surface and develop advertising based on it.
We constantly improve advertising with high-quality keyword research, effective ads and landing pages, and advanced bidding strategies. In addition, we actively test all important aspects of keyword advertising, from targeting, budgets, bidding strategies, ads to landing pages.
We report the results of SEM that are essential for business and give recommendations for advertising development. The customer’s business goals are therefore at the heart of everything we do.
Why Choose Kiva as Your Search Engine Marketing Partner?
- We understand business. Keyword advertising is just one tool to increase results. For us, business orientation, planning and proactivity are the cornerstones of cooperation.
- Our customer care model ensures the planned development of the customer’s digital business. Our principle is uncompromising quality combined with a superior customer experience.
- We have experience in a wide range of industries, but especially companies in the energy, IT, finance and insurance sectors. Our customers are mainly large and medium-sized companies.
- Kiva’s technology team is constantly developing new technologies for digital marketing that utilize data, automation and machine learning, which help to increase the effectiveness of digital marketing.
- We are a Google Partner Premium partner and all our consultants are extensively Google certified. We actively participate in the new Google beta programs, in order to achieve a competitive advantage and better results.
