Social Media Advertising
Social media has revolutionized the way you can reach your target group and engage them.
You reach your potential customers on social media in a customized and cost-effective way. There are a huge number of different platforms, advertising formats and messages to choose from. Get the most out of social media with the help of an expert.
Social Media as Part of Marketing Strategy
More than half of the people in the world use social media. Whether you are a global company or a one-person local workshop, you can find your potential customers on social media. If you know where they are, you can reach them with the right channel choices and targeting. And if your ad format is carefully chosen and your message polished, you’re close to a handshake.
Social Media Is an Important Part of a Successful Marketing Strategy
It offers, for example, great tools to:
- increase brand awareness
- generate leads
- increase website traffic
- increase sales
Compared to traditional forms of advertising, such as print media and television, social media advertising is inexpensive and can be targeted much more accurately. In addition, the real time monitoring as well as accurate measurement of the results make it a highly effective tool for every marketers toolkit.
Why Choose Kiva as a Social Media Partner?
Effective marketing in social media requires much more than campaign traffic. In order to get the most out of social media, you need to know the channel options, bidding strategies, advertising formats, consumer behavior – and numerous other things.
At Kiva, we know the roles and special features of different social media channels, and we understand consumer behavior in this environment. We are experts in using different advertising systems. Our deep analytics expertise guarantees that the data we collect is interpreted and utilized in the best possible way; that your social media advertising trend is upward.
What Is Social Media Advertising?
Social media advertising is a form of digital marketing that utilizes social media platforms. Its characteristic features are cost-effectiveness and the ability to reach a large number of precisely targeted audiences. Social media advertising has become an integral part of marketing strategy in recent years. It can be used to aim, for example, at increasing brand recognition, increasing the amount of website traffic, generating leads or direct sales.
As in all marketing, content also plays a key role in social media advertising. Always use persuasive headlines and striking visual elements in your ads that attract attention and convey the message of the ad boldly. Testing different ad versions is important. This will help you determine which ads are performing best and adjust your campaign accordingly.
Analytics and monitoring results are an essential part of social media advertising. You must track the metrics you define, such as impressions, clicks, and conversions, in order to contribute to the campaign.